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Le Carrousel
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For the festive season, Ami Paris unveils Ami d’Hiver, a campaign and collection imagined on a snow-covered Place des Victoires, in front of the Maison’s new Parisian boutique.
The inspiration behind the Ami d’Hiver campaign stems from a universal feeling: the joy of the festive season. It captures moments of togetherness, generosity and tenderness through the portraits of Parisians wrapped in festive winter looks.
Checked coats and jackets are paired with Ami de Cœur wool knitwear, creating effortless and cosy layering with an urban edge. Scarves and beanies bring the pieces together, while yellow and blue sweaters add a touch of colour for a sophisticated look.
With the Kids line, Ami d’Hiver extends to the whole family, bringing everyone together through a shared language of style and comfort.
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